Monday 12 March 2012

SMS marketing is the new age advertising strategy


SMS marketing
SMS marketing is not a new concept but it has gained importance in recent years when companies felt the need to keep in touch with their customers. Traditional advertising methods don’t provide the kind of flexibility, mobile advertising provides. A newspaper advertisement is visible to people who read newspapers. Similarly companies wait for people to sit before television to see their audio visual ads. But there are no such apprehensions in mobile advertising. A marketing message can be sent to millions of people and companies don’t need to invest much money in mobile advertising campaigns.
 
The recession period is over and companies are back to business but they are not interested in investing much money in traditional advertising like newspaper advertisement and TV ads because they are in no position to take risks. SMS marketing provides real help to the companies facing cash crunch. This advertising method is cost effective and also it brings quick results. Another good thing about this method is that it can be controlled. For instance, if a company feels that it is not getting expected response from its mobile advertising campaigns then it can stop the campaigns to find what is going wrong with its campaigns. know more about mobile marketing reseller and sms platform

1 comment:

  1. SMS marketing is an effective marketing tool that gives employers an opportunity to reach out a wider customer base with just a single message. It is more proficient than making several phone calls to multiple clients. It is a convenient approach of distributing important information to consumers, be it promotions or sales. Thanks a lot.

    SMS Marketing

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