Advantages of SMS marketing

Mobile population is growing at a rapid speed and each mobile user is a consumer. Companies looking for consumers should consider targeting mobile users and get leads for their businesses. For example take a hotel. A hotel can target mobile users to spread awareness about its cost effective services through SMS advertising and get customers without spending heavy money on marketing. Businesses have started recognizing the power of SMS Marketing and this is evident from the increasing number of businesses using mobile advertising to target their customers. A short 160 character SMS can change the fortune of a less profitable business and there could be no denying to this fact.

SMS Marketing is different from calling customers as messages get saved in the inbox of the mobiles and users can read the messages one by one when they are free. On the other hand, marketing calls can disturb the users and they may not respond to marketing calls. A recent survey revealed that mobile users want to get marketing messages as the messages connect them with the businesses. For example take a real estate company. A property dealer can target real estate investors through mobile marketing and get leads for his business at no extra cost.