Wednesday 31 August 2011

SMS marketing: Promote your business in a cost effective way


SMS marketing
There was a time when companies use to promote their products and services through newspaper advertisements, by distributing pamphlets and by making personal contacts. Traditional advertising methods were expensive and labor intensive. Also they were not as fruitful as expected. The major drawback of traditional advertising is that it can target only a specific group or area. Marketing companies were feeling the need of a technology that is both cost effective and result oriented. They found the answer in SMS marketing and this new strategy is quiet advantageous for all businesses. The marketing people can now bring business to their clients.
In SMS marketing, ad agencies use the messaging service of various mobile networks to target their clients. They create compelling marketing messages and send them to millions of mobile users. There are more than 18 million mobile users in the country and this population is growing with each passing day. You can target the entire mobile population with the help of SMS software. You need to hire the software and learn to operate it. The software is easy to operate and it has many features that will make managing various clients convenient for you. The mobile users are waiting to hear from you.