In today’s world, people don’t bother opening emails anymore. These people usually communicate through Facebook or Twitter. Well, they converse through SMS. To be very honest, now you can receive email on an iPhone, but who cares when your target audience doesn't read email anymore?
Truly, consumer decisions are made quickly. We can see that the present global economy has taken a downturn, and just about everything has now become commoditized - so most common items are available at cheap rates. If the price meets the set budget, the decision to purchase is made in a few seconds. The days of deliberation are coming to a close. More and more people are concerned about their money, but when the price is negligible, the decision is made easier. It is either a Yes or a No of course. Simply put, SMS marketing is not rocket science; it is just a matter of getting a sheer number of people to say yes.
So how do you reach your niche in the present changing world? Truly: channel your marketing efforts to where their eyes are. And the beauty of the smartphone for the Internet Marketer is that it is Internet Enabled. Not only that, but most of the core applications, such as SMS, Web Browsing, Media Players, Voice Calls, are all integrated with each other. This means that now you could text a podcast; SMS a videocast; and in the videocast you could implant a link leading straight to the product/service you are selling.
No comments:
Post a Comment