As an SMS Reseller, you would actually get the mobile marketing platform directly from the SMS provider. Remember, your SMS gateway provider works with the carriers so you can focus on building your business perfectly. Their primary responsibility also includes coding the mobile marketing software, maintaining it and working with all of the different carriers so you have the tools and services you and your customers need.
The primary role of a SMS Reseller is to work directly with the businesses they serve to help them effectively use the mobile marketing platform in order to build their business. The two major things you can help your customer with are CRM (Customer Relationship Management) and Customer Acquisition.
CRM has always been vital but it is even more important than ever during tough economic times. It has been proven number of times that it is easier to sell to an existing customer than it is to obtain a new customer.
When you are going to help business owners keep their customers happy and informed using SMS campaigns, you are generally helping them save money while they are communicating with their customers. A large number of consumers under 40 carry their smart phones at all times and they leave them on 24 hours a day. Many that are under 60 are not far behind their younger rivals.
Reaching your targeted audience with messages becomes much easier when you use a delivery method that suits their lifestyle. Smart phones are as important to many of your customers as their clothing hence the SMS messages sent to them have a very high open rate in 15 minutes or less after they are received by the consumer. Know more about SMS platform and SMS marketing.
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