Today’s generation doesn’t bother opening emails anymore. They usually communicate via Facebook or Twitter. Well, they now converse via SMS. Truly, now you can receive email on an iPhone, but who cares when your target market doesn't read email anymore?
It is noteworthy that consumer decisions are made quickly. We can see that the global economy has taken a downturn now, and just about everything has become commoditized - so most common items are cheap. If the price meets the pocket, the decision to purchase is made in seconds. The days of deliberation are coming to a close these days. More and more people are careful with their money, but when the price is negligible, the decision is made easier. It is either a Yes or a No. I would say that SMS marketing is not the rocket science; it is just a matter of getting more people to say yes.
So how do you approach your niche in this changing world? In simple words: channel your marketing efforts to where their eyes are. Well, the beauty of the smartphone for the Internet Marketer is that it is Internet Enabled. Not only that, but most of the core applications, such as SMS, Web Browsing, Voice Calls, Media Players, are all integrated with each other. This means that now you could text a podcast; SMS a videocast; and in the videocast you could embed a link leading straight to the product you are selling.
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