Without the public's knowledge of a business entity's existence and its products and services, there wouldn't be a business at all. In general cases, local businesses market their products and services through flyers, radio ads, local paper, signs and of course word of the mouth. For big business entities, they invest on billboards, TV ads, magazines, national papers and the Internet. To be honest, it is a simple formula, the more you want to be recognized the more aggressive you must market and advertise.
Undoubtedly, marketing is a simple concept of letting people know your business exists and what you have to offer. Although simple as it sounds, marketing itself is a tricky business for you. There are a number of marketing tools and techniques that any business could use but what may be effective to one may not be effective to others. At times, even the most phenomenal marketing concept may backfire. To this date, the latest marketing tool that is taking the world by storm is mobile marketing, most especially SMS marketing.
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