Tuesday 17 January 2012

Generating leads and making sales with SMS marketing


One has to accept that mobile phones have changed the face of marketing. The promotional messages users get throughout the day from SMS marketing service providers keep them updated about the useful products and services, companies launched recently. Marketing gurus use promotional messages to further the business interests of their clients. And the clients have no objection in investing in mobile marketing because it is cost effective, customer centric, result oriented and generates quick response. The good thing about SMS is that it opens a channel for direct communication between the manufacturer and the customer. 

For SMS marketing, you need software and not a mobile. Sending messages in bulk from a mobile is an expensive affair but software can reduce per SMS cost drastically. Additionally, the software can flash millions of messages in short time. Also it can track each SMS so that you can know whether your message is going down well with the receiver or not. Mobile advertising is cost effective and companies won’t regret their decision of investing in advertising through messages. This form of advertising is also good for individuals like doctor, attorney and consultants. Someone rightly said that the future of marketing lies with mobile marketing.Know more about SMS reseller and SMS Platform .

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